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Sydney Shimko standing in front of a log cabin with soft, warm lighting

4 Minute Read | March 16, 2026 | Sydney Shimko

PersonID - NWS Data Modules

Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Strategy
Website Development

When Convenience Meets Accessibility: The "Listen" Era

AI Playback represents a significant milestone in normalizing web accessibility – blurring the lines between features designed to meet specific needs and features that benefit everyone.

Patrick Bieser standing in front of a log cabin with soft, warm lighting

4 Minute Read | March 14, 2026 | Patrick Bieser

PersonID - NWS Data Modules

Patrick Bieser

Topic - NWS Data Modules

Artificial Intelligence (AI)
Website Development

Six Stages of AI Thinking Among Developers at Northwoods

A two-year lookback at the AI Journey of the Developer Team at Northwoods

The team at Northwoods has come a long way in our AI journey.

Rick Fessenbecker standing in front of a log cabin with soft, warm lighting

3 Minute Read | March 2, 2026 | Rick Fessenbecker

PersonID - NWS Data Modules

Rick Fessenbecker
Sydney Shimko

Topic - NWS Data Modules

Accessibility
Website Development

Preparing for the April 2026 ADA Deadline: A Guide to PDF & Document Accessibility

The April 2026 ADA deadline is approaching fast. Learn why PDF and document accessibility is becoming one of the biggest compliance challenges and how to get ahead of it.

Jenna Dehn standing in front of a log cabin with soft, warm lighting

5 Minute Read | February 23, 2026 | Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development
WordPress

Top UX Mistakes that Are Hurting B2C Conversions (and How to Fix Them in 2026)

Most website visitors are careful about where and how they spend their hard-earned money; adding unnecessary hurdles to the buying process will surely give them pause before purchase. Don’t let that happen!

Katelyn Goerke standing in front of a log cabin with soft, warm lighting

5 Minute Read | February 16, 2026 | Katelyn Goerke

PersonID - NWS Data Modules

Katelyn Goerke

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development

What to Expect After Launching a Website

Your new website is live. Congratulations! Here’s what to realistically expect now and how to achieve long-term success.

Rachelle Bowar standing in front of a log cabin with soft, warm lighting

8 Minute Read | February 9, 2026 | Rachelle Bowar

PersonID - NWS Data Modules

Rachelle Bowar

Topic - NWS Data Modules

Digital Advertising
Digital Marketing

Google Ads AI: How AI Mode and AI Overviews Are Changing Paid Search

Google's expansion of ad placements inside AI Mode signals a fundamental change in how paid search shows up in AI-powered search experiences. Here's what advertisers need to know.

Alex Boston standing in front of a log cabin with soft, warm lighting

10 Minute Read | February 2, 2026 | Alex Boston & Edward Kozlowski

PersonID - NWS Data Modules

Alex Boston
Edward Kozlowski

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Advertising
Digital Marketing
SEO & Content Marketing

Your Digital Marketing Roadmap for 2026

Navigating AI Search, SEO and Paid Ads

In 2026, digital marketers face a landscape that's both familiar and evolving. AI search tools continue to make headlines, click-through rates are shifting, and there's no shortage of hype about what's "dead" and what's "essential." Here, we cut through the noise to help you focus on what actually matters for your digital marketing strategy this year.

6 Minute Read | January 26, 2026 | Alex Boston

PersonID - NWS Data Modules

Alex Boston

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Marketing
SEO & Content Marketing

Understanding Google's December 2025 Core Update

Google started rolling out its third major core algorithm update of 2025 just in time for the holidays. Here's the impact we're seeing so far and what you should do if your site is losing rankings.

The author standing in front of a log cabin with soft, warm lighting

5 Minute Read | January 19, 2026 | Katelyn Goerke

PersonID - NWS Data Modules

Katelyn Goerke

Topic - NWS Data Modules

Data & Analytics
UX & Website Strategy

Website UX Checkup for the New Year

As you set your resolutions for 2026, make sure to include a few for your company’s website – particularly around UX. Here's how to get started.

Rick Fessenbecker in front of a log cabin wall with soft, warm lighting

5 Minute Read | January 12, 2026 | Rick Fessenbecker & Brett Smoot

PersonID - NWS Data Modules

Brett Smoot
Rick Fessenbecker

Topic - NWS Data Modules

Data & Analytics
Digital Advertising
Digital Marketing
Privacy

3 Basic First Steps Toward Online Data Privacy Law Compliance

Compliance with online data privacy laws reduces legal and marketing risk and creates a better relationship with your users – if you put the right tools and procedures in place. Here are three steps to take right now.

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