The CTS team came to Northwoods looking for a new UX strategy and design that would allow them to better manage and present content on their data-heavy website.
The previous site was confusing to navigate, not mobile responsive, and lacked effective search and filtering options. Product pages were presented as a long list of text with little formatting, making them difficult to read, and they were missing related resources and clear calls to action. The sales team had even become reliant on print materials rather than using their digital assets to highlight product features and specifications.
The Solution
Northwoods developed a data-backed strategy to guide the website redesign with users in mind.
Built on Titan CMS, Northwoods' enterprise content management system, the new site has a simplified navigation and improved UX, and it allows CTS to manage huge amounts of data with ease. Our team overhauled the database architecture for more effective filtering and intuitive product selection tables, and we created a polished and professional site that allows users to quickly scan content and find just the information they need.