Hydrite Chemical Co., a family-owned company established in 1929, is one of the country's largest and most respected providers of chemicals and related services and is proud to partner with hundreds of companies to help them make the best products at the lowest possible cost.
The Hydrite team needed an updated website that could handle the new content and features they wanted. Using our experience in lead generation, Northwoods developed a digital strategy to incorporate the new features while maintaining top placement in search engine results. A responsively designed user experience, prominent calls to action, and extensive use of filters to search for and locate products across a moderately sized product database were central to Northwoods’ winning content strategy. The Hydrite team quickly adopted Titan CMS, an enterprise content management system powered by Northwoods, reducing ongoing software support needs.
Our digital marketing experts also developed a comprehensive digital advertising strategy that significantly enhanced Hydrite's online performance and overall conversions. We began with an in-depth analysis of the client’s target audience, competitive landscape, and current ad performance. Based on our findings, we crafted campaigns and messaging tailored to resonate with Hydrite’s key audience and optimized them on Google Ads, leading to a decrease in their cost per conversion.
Visit Website