North Shore Health is the largest provider of post-acute care in the Upper Midwest, with 70 centers offering long-term skilled nursing care, short-term rehabilitation, and assisted living services.
North Shore Health came to Northwoods seeking a website redesign at the same time the organization was exploring a rebrand project with a different agency. When the brand change took effect just days before the original Northwoods-designed website was set to launch, our team responded with flexibility, adapting quickly as the project evolved and new requirements were presented.
Our front end developers incorporated North Shore Health’s new logo, color palette, styles, and design elements and made overall improvements to location search and filtering. On the back end, we optimized location page data with conditional formatting that shows content specific to each individual care center.
The result is a polished, user-centric website that showcases North Shore Health’s new branding while enabling users to quickly and easily learn about services and care options at each of their 70 locations.
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