Office Furniture Resources (OFR) is a leader in the used commercial furniture industry. In over 25 years of business OFR has evolved into a full-service pre-owned and new furniture dealer. Its services include liquidation, design, space planning, rentals, storage, and delivery and installation.
Dynamic Strategies, Tangible Results:
How Northwoods Helped OFR Boost Website Traffic, Keyword Rankings, and Conversions
OFR’s sales and marketing team faced a heavy workload and was receiving limited support from their previous vendor. Looking for a change, they came to Northwoods and were quickly impressed by our digital marketing expertise, data-backed solutions, and competitive pricing.
Over the course of five years (and counting!), we’ve become OFR’s trusted digital partner, helping respond to their evolving business needs with flexibility and immediate access to a highly skilled, experienced team of digital marketers.
The Situation
- OFR’s business objectives continually evolve as markets change, staff resources fluctuate, and services and products increase in demand.
- The OFR sales and marketing team was stretched thin and couldn’t find the time they needed to effectively manage all their digital advertising, SEO, and campaign strategies.
- With limited in-house resources, tasks often fell on the VP of Sales to execute, making it difficult to maximize results and respond to ongoing changes in the marketplace.
The Solution
- Northwoods met with OFR for an on-site workshop to better understand the business’ unique structure, processes, and priorities.
- We performed a comprehensive SEO audit and used that data to inform changes to the website, content development, and content optimization.
- Our team conducted a digital advertising analysis and created ads that drive qualified traffic through geo-fencing, audience segmentation, and goals-based Google Ads Performance Max campaigns.
- Northwoods regularly monitors and measures digital marketing data, adjusting to meet OFR’s evolving needs for optimal results.
The Outcome
- Paid Ads: Northwoods’ paid advertising strategy led to a 17% increase in website traffic and 125% uptick in website conversions.
- SEO: Our implementation of new, SEO-optimized content resulted in increased organic search traffic and a 12% lift in conversions from organic search.
- Improved Rankings: OFR gained 32 new keyword rankings in the top 10 position on the Google Search Results Page (SERP).
- Peace of Digital Mind: With Northwoods’ expertise and ongoing support, OFR gained the flexibility to focus on other priorities while achieving its digital marketing goals – without the expense and commitment of hiring additional staff.
Northwoods also helped the team at OFR remediate and update their outdated WordPress website. Read the case study here.