The Van Buren/Cass District Health Department (VBCDHD), located in southwest Michigan, is committed to providing accessible, effective health services while ensuring public safety and wellness for all residents of Van Buren and Cass counties.
VBCDHD came to Northwoods looking to improve the disjointed user experience offered by its four separate websites. These sites were outdated, difficult to navigate, and costly to maintain due to unnecessary hosting fees.
Northwoods digital experts developed a comprehensive UX strategy to determine how best to present information on a variety of topics, ranging from school children’s health to residential well permits and approvals. Through in-depth user research and analysis, we simplified the site map, consolidated pages, and merged four websites into one to offer a seamless, user-friendly experience.
Our front end developers created a mood board and prototypes that maintain VBCDHD’s brand standards while breathing new life into the look and feel of the site with a contemporary, responsive design. We supported the setup of a secure intranet and integration with third-party payment processing and health portal platforms. Additionally, our team provided content and keyword recommendations to optimize for SEO.
The revamped VBCDHD website now delivers a streamlined, cohesive user experience while providing improved online services to district residents. The consolidated site is easier to maintain and saves the district several thousand dollars in annual hosting fees.
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