Wagstaff, Inc. develops, engineers, designs, and manufactures sophisticated molds, casting machines, automated systems, and ancillary equipment. Around the world, aluminum producers look to Wagstaff for the know-how and equipment to safely cast aluminum.
Wagstaff came to Northwoods looking to improve and refresh its previous website, which was outdated and difficult to maintain. Using Titan CMS, an enterprise content management system powered by Northwoods, the Northwoods team developed a modern, responsive site that allows for quick content updates. We created a more user-friendly sitemap and provided a digital strategy that leverages top keywords, resulting in improved navigation and search rankings.
Our digital marketing experts also optimized Wagstaff’s paid ads, adjusting the keyword focus and worldwide location targeting to help generate higher quality traffic. We revamped the advertising account structure with a heavier focus on casting processes that drive conversions and helped the Wagstaff team build awareness of new products and job openings through Google Display Ads.
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