The Solution
The Northwoods team used website analysis, heat maps, persona development, and survey results as a foundation for creating UX improvements and simplified, mobile-friendly navigation.
Working closely with WDVCB, Northwoods developed a strategic approach that highlights the great experiences the Dells has to offer, serving content that caters to every type of visitor.
A reimagined, simplified Trip Builder lets users quickly plan their adventure and receive personalized results, created through an easily managed back-end system of blog tags and filters.
Drawing on user data to inform the partner detail pages, Northwoods developed new architecture and design elements to be flexible and dynamic. This allows partner pages to be customized based on their partner tier (one of six).