AI has impacted nearly every aspect of marketing, including digital ads. Learn how AI is improving bid strategies, attribution and copy across various digital ad platforms, as well as Google Ads quality scores and broad match. We'll cover the latest enhancements and share what you need to know to leverage the latest AI enhancements to improve your ad strategy, reduce spend, and increase conversions.
Key Take Aways
- An overview of the impact of AI on the digital ads space
- How AI is helping to improve bid strategies, attribution and ad copy
- A look at AI-specific features in Google Ads and social media ad platforms
- What to be cautious of when it comes to AI and digital ads