Skip to Content
Main Content

Close up of a hiker's foot

Original Broadcast Date: Thursday, October 10, 2024

What Every Marketer Needs to Know About WordPress

Presented By: Matthew Karge, WordPress Practice Director & Business Development Manager

WordPress powers more websites worldwide than any other content management system. But despite its popularity, many marketers and IT professionals don’t understand the platform. And that means that if you have or manage a WordPress website, you might not be leveraging it to its fullest. But we’re here to help!

Join us to learn:

- WordPress basics that every marketer should know, including those who've used it for years 
- How to attain C-suite buy-in for WordPress
- Why WordPress is perfect for simple sites
- Why WordPress is perfect for complex sites
- Common misconceptions about WordPress that marketers can use to get past the IT hurdle
- The future of WordPress and how it will continue to be the CMS leader
- How AI factors into the future of WordPress

Whether you know nothing about WordPress or you’ve used it extensively, this webinar will help you get the most out of the WordPress platform to more effectively achieve your goals.

Watch the Trailer

Key Take Aways

  • WordPress basics all marketers should know whether you’re new to it or have used it for years
  • Why WordPress is a good choice for both simple and complex websites
  • How to gain buy-in for WordPress from your IT team and C-suite
  • The future of WordPress, including AI and other developments    

hand-drawn owl