If you're like most of our manufacturing clients, what keeps you up most at night is the need to improve your website for stronger lead generation, increase overall site conversions, and better track and analyze the results of your digital efforts – and report them effectively to leadership.
That's the situation MetalTek, an international metal casing manufacturer, found themselves in just a few years ago when they came to Northwoods for help. Starting with UX improvements to their website, followed by the implementation of smarter strategies to drive qualified traffic and leads, and, last but certainly not least, developing a more effective approach to digital marketing measurement and reporting, the MetalTek team now sleeps much more peacefully!
Join Patrick Bieser, Northwoods CEO, and members of the MetalTek marketing team to hear their digital journey from chaos to cohesion – and get proven ideas that will help you on your digital journey, as well!
Key Take Aways
- The value of research and data in making the right website improvements that positively impact UX
- Why strategic SEO and content strategy initiatives are critical to improving qualified website traffic and leads
- Advertising strategies that drive results for manufacturers
- How to effectively measure your digital efforts and report results to key stakeholders