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11 Minute Read | September 16, 2024 | Fred PikeThe GA4 e-commerce model is simple to understand, well laid out, and has clear and thorough documentation. So why is it so hard to implement and so often poorly implemented? Here's what marketers need to know.
2 Minute Read | April 1, 2024 | Fred PikeSave Your Data with Our Simple GA3 Backup SolutionGoogle has announced that users will no longer have access to Universal Analytics (or GA3) data starting the week of July 1, 2024. Here's what you need to know and how to back up your data.
4 Minute Read | May 18, 2023 | Fred PikeAs of July 1, 2023, Universal Analytics (UA), also called GA3, will no longer accept any incoming traffic. What does that mean, though, and what should you do? Here’s a high-level outline of the steps you need to take to ensure continuity in your analytics.
5 Minute Read | April 3, 2023 | Fred PikeA hidden benefit of GA4 is free integration with BigQuery, part of the Google Cloud Platform. Here's why you'll want to use it.
6 Minute Read | February 14, 2022 | Fred PikeWant to improve your Google Analytics event data collection? Try these four tips for GA4 events.
5 Minute Read | January 5, 2021 | Fred PikeNow's the time to get started with GA4. It's powerful and rapidly-changing and the sooner you start recording data and working with it, the better. Our recommendation, though, is to double-tag your website - run both GA4 and Universal Analytics side by side. Best of both worlds.